Qixit launches 2WayMicropay for pay-per-view and reader rewards

Qixit has released a WordPress plugin that lets publishers sell individual articles, videos, downloads and other content for as little as 1 cent, while also paying users for engagement. The company is pitching the system as a way to expand micropayments, test prices in real traffic and open new revenue streams without forcing readers into subscriptions.

Why it matters: - Qixit’s 2WayMicropay targets one of digital publishing’s hardest problems: collecting very small payments without forcing readers into a subscription. - The system is designed to support pay-per-view, reader rewards, revenue sharing and price testing in one paywall. - Publishers could use the platform to monetize content and engagement at prices below traditional card transaction minimums.

What happened: - Qixit, or Qix Information Technologies LLC, introduced the new 2WayMicropay WordPress plugin. - The plugin supports subscription offers, à-la-carte payments, free-trial credits and engagement credits in a single paywall. - The company says publishers can sell articles, videos, music, downloads, games and comments individually, starting at 1 cent. - Qixit said the plugin is the most accessible public demonstration of its platform, but 2WayMicropay hyperlinks can work on any website.

The details: - Flexible access settings include pay once forever, limited hours, session-only access and pay-per-view. - The system supports payout links, free-trial credits and rewards for engagement. - Publishers can test prices with A/B metrics by page, category and website traffic. - Revenue sharing can automatically pay commissions to creators and referral sources. - Subscription paywalls can show simultaneous offers for subscription or pay-per-view, plus trial credits for first-time readers. - Access and pricing rules can be applied to individual links, categories or all posts. - The platform can also charge for posting comments or guest-authored content. - Qixit says the system provides engagement, conversion and price-optimization data. - The company provides vendor credentials and a developer API for custom websites and applications. - The API can automate product creation, purchase links, payout links, access rules, revenue sharing and related payment or reward workflows.

Between the lines: - Qixit is positioning 2WayMicropay as an alternative to the standard reader-revenue tradeoff of ads, subscriptions or free access. - Founder and CEO David Reardon said prior micropay systems failed because consumers had to prefund accounts, which he described as a major barrier. - Reardon said the platform removes risk and gives consumers more for less. - Reardon also said most internet content is properly priced under 50 cents per view, but creators previously lacked a way to collect such small payments or test prices effectively. - The pitch suggests Qixit wants to make micropayments a measurable pricing strategy, not just a checkout feature.

What’s next: - Qixit is inviting publishers to join a 60-day pilot program. - The pilot will test reader response to a limited set of premium pay-per-view links priced between 10 cents and 50 cents per view. - The company appears to be using the pilot to prove whether small payments and engagement rewards can scale across publisher sites.

The bottom line: - Qixit is betting that publishers will adopt a two-way micropayment model if it lowers friction, supports flexible pricing and turns audience engagement into direct revenue.